Alex HS

Expert in behavioural innovation. I help people & enterprises get more from AI. Moving from doing the same work faster, toward reimagining the work itself.

BSc in Mathematics & Computer Science, MSc in Innovation & Entrepreneurship. Began my career at a start-up helping clients adopt innovative technology.

Came to realise the real barriers to successful adoption weren't technological, but behavioural.

Five years at Vodafone as employee #3 in a disruptive innovation team dedicated to solving problems in imaginative ways for the global services business.

Led and built Vodafone's AI portfolio, scaling pilots from zero to thousands of users globally. As the technology evolved, I helped shape the organisation's approach to GenAI. Used behavioural innovation to make the change stick.

Moved to LEGO, an organisation whose success depends on its creative people. My aim is to help those people develop their careers and reimagine their roles with AI.

In my spare time I enjoy helping people shape their business ideas at the earliest stage. I founded Bluedawn to help ‘pre-founders’ turn their idea into reality & to take it to their customers.

• winning the Deloitte Industry Award for AI work at Vodafone
• creating the People Play Lab at LEGO
• delivering an innovation keynote for LEGO colleagues
• playing a small part in LEGO's #1 brand on RepTrak
• reaching first 100 users on WrapperMapper

If you want to know more, message me on LinkedIn.