About Me

Hi, I'm Alex! I believe the biggest variable in AI is the people using it. I specialise in human performance with AI: the behaviours, skills and organisational dynamics that determine how much value we create with it. Moving from doing the same work faster, to reimagining the work itself.

BSc in Mathematics & Computer Science, MSc in Innovation & Entrepreneurship. Began my career at a start-up helping clients adopt innovative technology. Came to realise the real barriers to successful adoption weren't technological, but behavioural.

Five years at Vodafone as employee #3 in a disruptive innovation team dedicated to solving problems in imaginative ways for the global services business.

Led and built Vodafone's AI portfolio, scaling pilots from zero to thousands of users globally. As the technology evolved, I helped shape the organisation's approach to GenAI. Used behavioural innovation to make the change stick.

Moved to LEGO, an organisation whose success depends on its creative people. I am responsible for helping those people use AI to develop themselves and their work.

In my spare time I founded Bluedawn to help people get a business idea out of their head and real enough to show someone.

• Winning the Deloitte Industry Award for AI work at Vodafone
• Creating the People Play Lab at LEGO
• Delivering an innovation keynote for LEGO colleagues
• Playing a small part in LEGO's #1 brand on RepTrak
• Reaching first 100 users on WrapperMapper

If you want to know more, message me on LinkedIn.